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Harley-Davidson

Do characters in the "Wild Hogs" movie represent typical Harley-Davidson buyers?

Harley-Davidson's management looks forward: What are the 'next generation' of buyers looking for?

Traditional styling, traditional colors, traditional customers: But is tradition enough?
Traditional styling, traditional colors, traditional customers: But is tradition enough?
As the Times Online newspaper points out, Harley-Davidson management thinks that the next generation (post-boomers, that is) is probably looking for something a little less, shall we say, traditional.

Lots of talk about the future here. Lots of conjecture. From the sound of it, Harley Davidson management is looking for new places to sell, and new people to sell to. A new generation of buyers...

Any changes will not happen quickly enough to compensate for the slide in domestic sales. The group is finding other ways to compete, splitting marketing into two, one concentrating on traditional, more mature Harley customers, as epitomised in last year’s Hollywood movie Wild Hogs, and the other aiming at young men and women riders.

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Harly Davidson long shot at the 2007 Cycle World IMS in San Mateo

Harly Davidson long shot at the 2007 Cycle World IMS in San Mateo

Another fine H-D shot at the 2007 Cycle World IMS show in San Mateo

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Friday Afternoon Photo - Orange Harley-Davidson @ 2007 IMS San Mateo

Friday Afternoon Photo - Orange Harley-Davidson @ 2007 IMS San Mateo

I like this shot from the 2007 IMS Show in San Mateo. The Harley looks like it's sitting there waiting to be jumped on and ridden.

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2008 LOTM - 1942 Harley-Davidson XA (II)

2008 LOTM - 1942 Harley-Davidson XA (II)

Rear view of Harley-Davidson Army motorcycle.

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Dining on Custom Harley Row

Dining on Custom Harley Row

Booth workers chow down on lunch at the 2008 Easyriders Show in Sacramento. In the background: a row of Harley-Davidson custom bikes.

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2011 H-D SUPERLOW™ - Right Side

2011 Harley-Davidson 2011 H-D SuperLow™

Photo copyright by and courtesy of Harley-Davidson.

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